This assessment tool enables a management team to assess which of eight generic business strategies is appropriate for their business. (A combination of two or more might be indicated).
The eight generic strategies are Grow Share, Acquire, Merge or Joint Venture, Hold share, Niche, Reduce Investment, Sell, Close. The most appropriate strategy depends on which creates most shareholder value (which in turn depends on future return on investment and rate of growth) and also on market characteristics such as economies of scale, relative market share, technological opportunities.
Once the assessment tool has loaded, click on the left most arrows and circles and answer the questions. Proceed in this manner towards the right to complete the asssessment. The assessment tool may challenge your answers with reasoning, though you decide how to proceed.